Yum brand book

The colours of a market stall on a clean plate: how Yum looks, sounds and moves.

Colour

Chilli#FF3D2E
Saffron#FFB703
Basil#16A05A
Mango#FF8A1F
Beetroot#D81B60
Blueberry#4C3CC9
Aubergine#2A1240
Plate#FFFCF7

Type

Bagel Fat One · logo

Bricolage Grotesque 800 · display

What do you feel like eating?

Plus Jakarta Sans · text

Tell Yum what you crave, what you have, how much time and how many calories. It answers with a recipe that fits and explains every step.

Voice

Short, warm, exact. Numbers always visible: kcal, minutes, °C. Never cures, detox or diet shaming. Food is joy and fuel.