yum.
Yum brand book
The colours of a market stall on a clean plate: how Yum looks, sounds and moves.
Colour
Chilli
#FF3D2ESaffron
#FFB703Basil
#16A05AMango
#FF8A1FBeetroot
#D81B60Blueberry
#4C3CC9Aubergine
#2A1240Plate
#FFFCF7Type
Bagel Fat One · logo
yum.
Bricolage Grotesque 800 · display
What do you feel like eating?
Plus Jakarta Sans · text
Tell Yum what you crave, what you have, how much time and how many calories. It answers with a recipe that fits and explains every step.
Voice
Short, warm, exact. Numbers always visible: kcal, minutes, °C. Never cures, detox or diet shaming. Food is joy and fuel.
Today's pick
575 kcal
Beef goulash (gulyásleves)
Hungary's paprika beef soup with root vegetables, potatoes and csipetke
3 h 5 minMedium
830 kcal
Bibimbap
Korean rice bowl with seasoned vegetables, beef, fried egg and gochujang
1 h 15 minMedium
504 kcalVegetarian
Buttermilk pancakes
Tall, fluffy American griddle pancakes with maple syrup
45 minEasy
320 kcal
Ceviche
Peruvian sea bass marinated for minutes in lime and leche de tigre
1 h 5 minMedium

621 kcal
355 kcal